self.com
–Forms “Brightcove Alliance”
–Closes Down its Free Service, the Brightcove Network
–Cuts Workforce by 15%
–Secures New Deals with AOL, Conde Nast, MTV Italia
Broadband video publishing solutions provider, Brightcove, has launched a new version of its platform which it bills as “address]ing] the new reality of pervasive video on the Web.” According to the company, Brightcove 3, as the new version is called, is an open platform designed for easy integration with third-party Web technologies, and offers four major new areas of functionality:
- Workflow: new media management and publishing tools that Brightcove says can be used by companies of any size to “vastly accelerate” the publishing workflow.
- Player framework: a new way to create and publish Flash-based online video players which, according to the company, are easily customized to the needs of a Web site or brand and which can be extended through third-party technologies and services.
- Media API’s: a suite of API’s that are billed by the company as enabling a new, contextual publishing model which allows producers to tightly integrate video with other editorial content and social media for improved SEO and increased viewer engagement and ad inventory.
- Dynamic delivery: a new way of dynamically adjusting the bit-rate of video streams in order to provide what the company claims is the highest quality possible within each user’s bandwidth constraints.
“Video has gone from being a consumer-driven entertainment experience on the Web to being a basic feature of any professional Web site across all media and corporate sectors,” Brightcove chairman and CEO, Jeremy Allaire, said in a prepared statement. “While online video is becoming ubiquitous, one size does not fit all. Built as an extensible SaaS application, Brightcove 3 provides tremendous flexibility to online publishers to meet the needs of the full spectrum of different end-user scenarios.”
Brightcove is offering three pricing and packaging options for Brightcove 3: Basic (see below), Pro and Enterprise. The company says that a number of its customers–including Showtime Networks, Lifetime Networks, Comcast’s FEARnet, Rainbow Media and Sun Microsystems–are already using Brightcove 3. “We were... see more
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